Patti about true branding

”Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful. Be concerned about doing good work. Protect your work and if you build a good name, eventually that name will be its own currency. Life is like a roller coaster ride, it is never going to be perfect. It is going to have perfect moments and rough spots, but it’s all worth it”, Patti Smith says.

Interview by Christian Lund, the Louisiana Literature festival August 24, 2012, at the Louisiana Museum of Modern Art.